MARKETING RESEARCH
Having current, valid information and insights into products, brands, markets, competitors, and industry dynamics in specific markets is an essential component of successful marketing, communications, and market development strategies.
Our market research services and research process have been carefully designed to suit the unique research needs of our clients.
Some of the common market research questions for which we can provide answers include:
- What is the market size for our product?
- Who are our top sales targets in these markets, what are their needs, and where exactly are they located?
- What does this market think of our products?
- What are the main trends occurring in our market of interest?
- What do we need to do in order to be successful in this market?
- What are the main competing brands to our product, where are they strong, and where are they weak?
- What are the typical distribution channels used in the market for our types of products?
MARKETING RESEARCH SERVICES
- Market and industry profiles
- Competitive intelligence studies
- Emerging trends identification
- Product and brand appeal assessments
- Identification of business/sales opportunities in new markets and territories
- Barriers to entry evaluation
- Product compliance requirements assessment
- Distribution structure mapping
- Key success factors identification for new entrants
- Advertising and promotion options evaluation
- Product and product concept testing
- New business partnership/prospective client searches
RESEARCH TOOLS & TECHNIQUES
- Customized, structured, and semi-structured surveys (online, telephone, email, etc.)
- Depth Interviews
- Brainstorming
- Perceptual Mapping
- SWOT Analyses
- Secondary Research
- Focus group studies
